Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
August 2011
You are browsing the archive for August 2011.
Is Your Online Community a Disaster?
August 29, 2011Since the media focus in the past week has been all about hurricanes, I’d thought I’d take a few moments to discuss some common online community hazards, and how to avoid a complete marketing disaster.
In a recent article, every Online Community has a dark side, I outlined some general best practices to employ, with some tips on what to avoid when managing an online community. In addition to these fundamental online community-building principles, there are some design fundamentals that companies can easily implement to prevent their site from looking like a disaster-zone. Because let’s face it, content is great, but appearance is probably equally- if not more- important to site visitors.
B2B Companies are Rocking Social Media...No, Really!
August 22, 2011A few months ago, we published this blog entry that challenged some of the traditional notions that B2B companies couldn’t, and aren’t, benefitting from social media as much as B2C companies.
Intrigued by this assumption, I posed this question to some of my LinkedIn comrades in several discussion groups (ps. I’m loving the engagements and discussions happening on LinkedIn these days…)
Here’s what I asked, and what I learned from the fantastic participants:
Think Before You Tweet (and Other Manners for Online Community Managers)
August 17, 2011Social media as a marketing tool can be invaluable for companies large and small who are looking to boost their online presence. But social media use on an online community requires some slightly different tactics from your corporate social accounts, and over the past few months I’ve observed some social media behaviors that I would encourage, and discourage, for online community managers.
1) Think Before You Tweet
Twitter is an excellent content sharing tool, and the more content you share the more likely you are to improve your SEO and reputation in your industry.
Every Online Community Has a Dark Side
August 9, 2011Online communities are great for businesses. In fact, I spend most of my day writing about, talking about, and reading about how successful and profitable these sites can be for online marketers. So when a recent SEO webinar participant asked us to explain the downsides of online communities, I was a bit taken aback. Immediately , I thought “Ridiculous.
