Innovation on Display: ITEXPO Austin

Erik Linask : Convergence Corner
Erik Linask

Innovation on Display: ITEXPO Austin

Having just wrapped up another successful ITEXPO in Austin (in 20-degree cooler weather than last year), I have the pleasure of again reflecting upon the many exciting happenings from the week. Where to start?

How about the keynotes, which, as heard though the grapevine on many occasions, were an impressive, yet cohesive collection of industry thought leaders, each considering how customer expectations and customer experience are shaping the market. Sonus CEO Ray Dolan, Siemens Enterprise CMO Chris Hummel, and ShoreTel CEO Peter Blackmore were even more closely aligned in their conviction that these factors have driven Unified Communications to an inflection point, where UC is no longer a nice-to-have addition to your business communications capabilities, but a must-have in an age of accelerating communications.

(Rich Tehrani introduces the opening keynotes)

´╗┐One of the most exciting new elements was the M2M Evolution Battle of the Platforms, which featured demos from a number of innovative vendors looking to capitalize on the automation movement. The overall winner was Digi International, which has embedded its software with most of the sensor processor companies. “All of the platforms are indicative of the way the M2M industry is growing and matching to specific ,” explained Crossfire Media’s Carl Ford. “Many of the winners referenced partnerships with other companies, and what everyone had in common was a commitment to supporting their customers’ needs.”  (I should point out a great article by Tony Rizzo, who spoke with ThingWorx, one of the companies that has partnered with Digi: You Aren't a Real M2M PLayer if You Don't Know ThingWorx.

Speaking of winners, one of my favorite activities during ITEXPO is the collaboration among TMC’s editorial team around Best of Show candidates. As always, the competition is strong, with vendor after vendor making a strong case for its products. This year in Austin was no different, with the focus (see my comments on the keynotes above) being an enhanced and more efficient customer experience. I’m pleased to recognize out latest group of ITEXPO Best of Show winners, and look forward to yet another evening of exciting debate with our team in Miami (  

  • Best Enterprise Solution: ShoreTel's 13 Unified Communications and Sonus' Harmony Session Manager
  • Best Service Provider Solution: Commetrex Corporation's Smart FoIP and UNSi's Same IP Failover (SIF)
  • Best SMB Solution: AVer Information's HVC310 Video Conferencing and Fonality's Web Client
  • Best Cloud Solution: DoubleHorn Communications' Integrated Applications and Processes Platform (iAPP) and Nuvio's NuvioIQ
  • Best Mobile/Wireless Solution: Bottom Line Solutions' Mobility Marketplace and Matrix ComSec's SETU VGFX
  • Best Contact Center Solution: HoldFree Networks' Q-Free
  • Best Development Tool: Evangelyze Communications' SmartSuite UC Application Platform and Inventive Labs' Voice Elements Platform
  • Most Innovative Solution: Conexiant's MultiAlert E911 and Vitelity's MyScribbit
  • Best On-site Launch: AudioCodes' 420HD IP Phone for Microsoft Lync and Entreda's Unify

Each of these companies deserves credit for bringing a new level of product innovation and expertise to market, but, I want to focus for a moment on one winner, in particular, which I believe is on to something big.

We’ve all seen the success of online shopping – nearly every research firm has offered predictions as to how rapidly the e-commerce market will grow in the next three or four years.  Emarketer, for instance, says that, by 2015, 90 percent of consumers will be doing some portion of their shopping online. Already today, two of my five neighbors do their grocery shopping online. The drivers, of course, are that online shopping is faster, easier, more efficient, provides access to more products, allows for easier price and product comparisons (including between different retailers), and can often more cost effective.

So why shouldn’t IT departments have an easy online shopping experience for their corporate technology needs?

DoubleHorn Communications believes they should, which is what it is looking to bring to the market with its iAPP cloud services marketplace, which currently boasts Rackspace, Amazon Web Services, and Acme Packet, among others. The idea is that businesses should have easy access to communications services, allowing them to quickly adapt to changing needs, without having to go through lengthy acquisition processes. The idea, according to CEO Tab Schadt, is to ensure businesses have access to the best solutions with proven interoperability – he says a key requirement of inclusion will be proven interop with other vendors.

By the end of the year, Shadt says he expects v2 to be released, which will include a Service Sherpa that uses a set of sophisticated algorithms to determine what products or components businesses will need based on the criteria they enter.

The idea that business communications can be purchased and provisioned as easily as you can buy a new iPad has the potential to disrupt the sales models for many communications vendors, especially once the services element is added to the equation.

I look forward to seeing many more great new products and soltuions in Miami, January 29-February 1, 2013.


Related Articles to 'Innovation on Display: ITEXPO Austin'
Chad Krantz at Ingat's SIP Trunking SP Seminar at ITEXPO East 2011
Feedback for Innovation on Display: ITEXPO Austin

Leave a comment