I've been hearing quite a bit about the game known as “Rust” lately, and this little game—which recently started making sales—is actually landing on the market in high style. It's been showing up in webcomics, it's been talked about all over, and a whole lot of people are playing this. So what is it that's driving the interest? It's a question worth asking, especially considering how big the user base is.
“Rust” is, essentially, a kind of refined version of “Minecraft” that has much better graphics and some increased emphasis on multiplayer. That's a very simplistic expression, of course, as there's a lot more than that going on here including the ability to build a variety of tools and weapons, and of course, survive a zombie outbreak, bouts of radiation, and similar matters. The game is currently in Alpha on Steam, and users can get in to build things, fight things, or turn bandit and go after other players. Part survival game, part building game, and part action game, there's a little something here for everybody and that may be a contributing factor of its impressive success.
How impressive a success, you might ask? It's already made sufficient sales to realize 40 percent of the total that the company behind it—Facepunch Studios—has already realized from the nine year sales run of it's previous title: “Garry's Mod.” Yes, you read that right: “Rust” has earned in five weeks nearly half of what “Garry's Mod” made in nine years. Of course, there are some differences between the two titles in terms of price and royalty structure and all like that, but in purest terms, it's still a downright staggering achievement. “Garry's Mod,” after all, was no small feat in gaming, so to see “Rust” do so well is a major thing.
So much as the headline asked, what is the deal? Is it the coverage that the title's had? I've seen this come up on both “Penny Arcade” and “Critical Miss” over at The Escapist, so that's certainly a possibility. Those control some fairly large crowds, and might well have drawn a few players in. Perhaps it's the gameplay; reminiscent of “Minecraft” but with better graphics and more violence, it could have got some interest going that way. Maybe it's the zombies. Maybe it's the fortress building and resource management. There are plenty of possibilities, but maybe the ultimate answer is just a little less simple; maybe it's all of these.
Publicity plus exciting concept plus interesting gameplay goes a long way toward a successful game. In marketing terms, the sizzle is in play, and so is the steak. One has not been sacrificed to power another, and both sides of the equation are running well. It's a great recipe for success, and one that “Rust” may well be able to follow all the way to long-term success in the gaming arena..
Android (operating system) Bethesda Bethesda Softworks Downloadable content Electronic Arts Electronic sports Facebook Fallout (series) Fallout 3 Fallout: New Vegas Gamer Games Google IOS Maryland Massively multiplayer online game Microsoft Microsoft Windows Mobile game Nintendo Oculus Rift PC game Personal computer PlayStation PlayStation 3 PlayStation 4 Sony The Elder Scrolls V: Skyrim United States Video game Video game console Virtual reality Wii Wii U World of Warcraft Xbox Xbox 360 Xbox Live Xbox One YouTube
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- October 2011
- September 2011
Featured Videos