“It’s not just tree huggers who think about global warming. There’s money to be made, and people want to know how to make it.”

 

So says Holly Isdale, managing director and head of wealth advisory at Lehman Brothers, in the June 21, 2007 edition of The Wall Street Journal in an article by Jilian Mincer.

 

The article discusses the opportunity for investors and how researchers at leading investment banks are generating reports on risk and opportunity within the green investment sector. These investment banks include the likes of Citigroup, Lehman Brothers, and UBS.

 

Some of the things that these firms are taking into account when reporting on potential investment targets are whether or not these companies are well positioned in the market by virtue of their technology (that helps the world go green) or their adoption of technology (taking advantage of a changing market).

 

The Journal article maintains that investing in green is risky business.

 

However, in spite of the risks several European-based investment funds are developing a successful track record, and the aforementioned US investment banks all offer some way to invest in the greening economy.

For more on opportunities in the Green Technology market, bookmark TMC's Green Blog for future reference.