Green technology is quickly becoming a focus across enterprises - the question is, are businesses veiling their cost cutting measures as green initiatives or are they truly looking to become environmentally conscious. Panduit's vice president of global marketing Vineeth Ram, believes it's a combination of the two: nearly every business is focusing on the short term (i.e., cost reduction), but there is also increasing pressure to "do the right thing" from an environmental aspect, which actually delivers long-term savings in the way of sustainability.
In a recent video interview, Ram says that the key is really to turn "greenness" into a process, which is what Panduit is reinforcing with its unified physical infrastructure approach. Panduit recognizes that the tangible elements of green IT, like power and cooling conservation and footprint reduction, provide both short- and long-term benefits.
Panduit has built "green" into its overall approach to its data center products and solutions, including working with its partner ecosystem to create the most effective solutions for its customers, but Ram notes that, while it can deliver significant short-term benefits, the idea of a unified physical infrastructure is really designed to provide a long-term sustainability roadmap. This includes an integrated physical infrastructure that can easily adapt to new logical system components - a critical feature since physical layer components typically have a useful life three times that of logical layer elements.
Demonstrating the benefits of a UPI-based data center, Panduit has designed its new corporate headquarters using UPI-based solutions that span the entire facility and its various converged systems. Ram says the new facility will demonstrate what a unified physical infrastructure can deliver in terms of driving the benefits related to power and cooling, footprint reduction, efficiency, management, and sustainability,
"This is going to be living lab," he says. "It's going to be a proof point for the unified physical infrastructure."
For more on how Panduit is driving green technology through its UPI vision, watch the video with Vineeth Ram, and listen to a recent interview with Panduit's Anil Maheshwari about eco-sustainable enterprises.
