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Autobase Adds Loyalty Center to Automotive CRM Suite

January 30, 2005

Adding to my previous coverage of CRM for auto dealers during the past week in connection with the NADA conference in New Orleans, here's another news item to mention:

Autobase, Inc. Announces Release of Autobase Loyalty Center

Autobase says it has been providing CRM solutions for this market since 1988 and that its solution is used by 15,000 auto sales professionals. The new Loyalty Center product is an addition to Autobase's suite, especially focused on "business development, synergizing the efforts of a dealer's sales, service, and call center teams."

AB -- 1/30/05




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