Using 'Vehicle Wraps' to Rebrand AT&T

January 6, 2006

Today we received an interesting news release from Bumper2Bumper Media, a graphics company that played an interesting role in the rebranding of SBC and AT&T following their recent merger (see "Bumper2Bumper Media Wraps Merged SBC/AT&T Fleet").

One of the nightmarish tasks of implementing a merger like this would have to be updating signage and branding in thousands of locations, including company vehicles. Bumper2Bumper is in the business of vehicle wraps and architectural graphics, and they collaborated with AT&T's branding agency, Interbrand, in the rebranding effort.

Bumper2Bumper's release says that their project involved "305 vehicle wraps across the United States, 600 large-scale identification banners shipped across the globe, and a landmark lobby mural for the company headquarters in San Antonio, Texas," and was executed in three days, in time for the formal merger announcement Nov. 21, 2005.

From the examples given on the Bumper2Bumper web site, I can see that a vehicle wrap is really much more than just a plain old truck sign -- the medium uses as much of the vehicle surface area as possible to create a highly-visible and memorable image. Their site doesn't seem to include an image from the AT&T project, but this picture will give you some idea how it works:

Unfortunately, Bumper2Bumper's web site is almost entirely designed with Flash, so I can't give you a hyperlink to a fascinating video that shows a truck being wrapped. Try going to the "Mobile" section of their site, then hover over "Our Capabilities" then click on the "Installation" link.

AB -- 1/6/06

Related Tags: bumper bumper, vehicle wraps, bumper, Bumper, vehicle, wraps