VoIP & CRM Blog TMC

eStara Hits Push-to-Talk Milestone

May 24, 2005

eStara Inc., a provider of customer communications solutions, announced a milestone today in its provision of services.

eStara Announces Major Cross-Channel Communication Milestone

According to this announcement, the company's "click-to-call" VoIP application has now been used by 3 million unique users on its customers' Web sites. eStara's release cites a�report by Forrester Research on the value of the click-to-call service. In reviewing the implementation of eStara's service by Dell Financial Services, the release includes this quote:

“Prior to implementing eStara’s click-to-callback service, the lender lost about 90% of approved but unverified applicants – people who were ready to spend money but bailed out of the process... After placing an eStara button on the form to provide a click-to-callback option, the lender now verifies – and converts – 55% of these applicants via phone.”

AB -- 5/24/05




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