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New Syndication Platform Enables Advanced Partners to Dynamically Integrate With SideStep; ForbesTraveler.com the First Partner to Deploy SideStep Platform

September 21, 2006
New Syndication Platform Enables Advanced Partners to Dynamically Integrate With SideStep; ForbesTraveler.com the First Partner to Deploy SideStep Platform. Check it out:
SANTA CLARA, Calif. --(Business Wire)-- Sept. 21, 2006 -- SideStep, Inc., the Internet's leading travel search company, today announced the availability of the SideStep syndication platform, a comprehensive solution for Web site publishers seeking to expand their consumer travel offerings with access to SideStep.com.



SideStep's syndication platform, the first of its kind from a travel search engine, is a simple and easily customizable platform that provides a consistent user experience between SideStep.com and partners who want to incorporate SideStep's award winning travel search technology into their own sites. SideStep's site customization options for premier partners go far beyond traditionally limited banner changes, incorporating colors, navigation, page configuration, and the ability to customize page elements, such as SmartSort defaults and advertising units.

Partners implementing the SideStep syndication platform are able to generate additional revenue from their Web sites without the time, hassle and expense of building their own travel search functionality by utilizing SideStep's proprietary technology and access to more than 600 airlines, 125,000 hotels and 30,000 car rental sites worldwide. ForbesTraveler.com, a new site also announced today, is the first partner to deploy SideStep's extensive platform.

"We've been focusing our technology efforts on building an innovative, industry-leading solution to easily extend world-class partner sites," said John Robison, SVP of Engineering, SideStep, Inc. "The accuracy and stability of our current platform puts SideStep in an excellent position to support some of the Internet's largest Web sites."

"We are excited to partner with SideStep for the comparison travel search feature of our newly launched ForbesTraveler.com," said Jim Spanfeller, president and CEO, Forbes.com. "Our new site brings luxury travel information to our readers in a dynamic and sophisticated way -- and SideStep is a great complement to our other site features."

About SideStep

SideStep, the Internet's leading travel search company, delivers the most comprehensive selection of travel choices at the best prices to more than 4.7 million consumers each month. SideStep has been named one of TIME Magazine's "50 Coolest Web Sites" and declared "Best of the Web" by Forbes and BusinessWeek Online. The company has forged alliances with leading travel brands such as Hilton Hotels Corporation, Marriott International, Continental Airlines, JetBlue, Dollar Rent A Car and Enterprise Rent-A-Car. Headquartered in Santa Clara, California, SideStep is privately held and has raised more than $17 million in funding from Trident Capital and individual investors. For more information, visit www.sidestep.com.


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