With Las Vegas Debut Turned Successful, Ethiopian Products to Showcase At NY Tradeshow
September 23, 2006
With Las Vegas Debut Turned Successful, Ethiopian Products to Showcase At NY Tradeshow. Check it out:(The Daily Monitor (Ethiopia) Via Thomson Dialog NewsEdge) Following last year's first-time appearance at a US (Las Vegas) tradeshow successfully ending with a 10 million US dollars contract, Ethiopian products will next week showcase at one of the US giant trade fair events for a second time, The Daily Monitor has learnt.
Of the 15 local companies short-listed earlier for the show, nine garment and handicraft producers are selected to display their products at the three-day tradeshow scheduled to take place in New York from 26th -28th September, according to Addisu Alemayehu ,Chief of Party,VEG-Ethiopia which,along with Enterprise Ethiopia, coordinates and facilitates participation of Ethiopian companies.
The selected garment and handicraft producers, whose representatives Addisu said will leave for the US tomorrow (Saturday Sept. 23,2006), will have 75 per cent of their participation fees at the fair covered through a World Bank- funded sponsorship Enterprise Ethiopia will provide, while the companies are expected to settle the balance by themselves, according to Addisu.
The major criteria for selecting the companies had a lot to do with labor issues, productivity and the working environment of the given companies, the Chief of Party said.
The selection was conducted by two Ethiopian-American consulting experts, according to Addisu.
The seven garment producing companies selected to participate at the event are: MA Garment (owned by the country's biggest single foreign investor Sheik Ai Amoudi), WOW International Garment, Nova Star, Ras Dashen Textile, G.G. Super Garment, Feleke Garment, and OASIS, while the two handicrafts companies are KK Design and Nigist handicrafts.
The bi-annual event, dubbed one of the the United State's biggest tradeshows, will witness some 220 exhibiting companies drawn from over forty countries around the world. forty-two companies from Africa will take parte in the show.
In their products first-time exposure at a Las Vegas tradeshow a year earlier, some six garments and leather producing Ethiopian companies were able to grab about 10 million US dollar worth contracts and orders, a US Embassy's press release had then disclosed.
According to Addisu, the main purpose of coordinating and facilitating the participation of Ethiopian companies at the US trade shows is to promote Ethiopia as a new garment producing destination.
"Our aim is to promote the good side of the country's image to the world outside, while branding Ethiopia in the global market in the process," Addisu said. "The ultimate objective will be creating a sustainable job and help reduce the poverty prevailing in the country." The Chief of Party added that the event will also promote AGOA (Africa Growth and Opportunity Act) market, where he said Ethiopia could exploit its competitive advantage to attract foreign buyers and investment through the duty free privileges the country's exports destined to the US are entitled to through the Act.
Ethiopia's exports through AGOA has markedly increased this year, where export earnings secured through AGOA in the first half of the 2006 (over 4.2 million USD) has nearly doubled, compared to that of same period of the previous year, according to latest figures.
Distributed by AllAfrica Global Media. (allafrica.com)
Copyright 2006 Accra Mail. Distributed by Allafrica Global Media.
Related Tags: according addisu, ethiopian companies, chief party, ethiopian products, companies, Ethiopia
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