So much news coming out of CTIA today is flooding the newswires that I’m gonna do something unimaginable—blog about a news item I received today that’s not connected with the wireless show. Gasp!
Don’t worry, I’ll definitely be blogging about CTIA this week. Just not this second.
Okay, here goes…
RSI ID Technologies, which was founded in 1991, is primarily a manufacturer of RFID antennas, inlays and tags; it also offers a line of HF and UHF RFID labels, readers and software. The company’s self-described mission is to “deliver complete, innovative solutions to complex RFID problems across global markets.”
Today’s announcement from RSI ID Technologies targets the retail market: the company is now offering two RFID-enabled display cases, under the brand name Pressica, designed specifically for eyewear and jewelry.
These displays “combine item-level RFID tracking and RFID-based access cards to maximize loss prevention and provide retailers with unprecedented asset visibility.”
The ideas is that retailers can account for all items on the sales floor in real-time, while protecting high-value merchandise. Only employees with an RFID access card—which is tied to that person’s employee identification number—can open the case. If someone removes an item, they’re responsible for it until it’s either sold or returned to the case.
Software for the system tracks the number of items each employee shows to customers, including how often and for how long each item is removed, cross-referenced with how many sales the employee makes.
“This allows the retailer to not only protect against lost or stolen goods, but to be more responsive to customer needs, provide better customer service and increase employee accountability and productivity,” explained Wolf Bielas, co-founder and CEO of RSI, in a statement.
Seems like a pretty nifty idea. If you want to take a look for yourself, RSI is exhibiting the new cases at the RFID World show in Dallas, Texas this week (booth #513).
