In the "Why not?" category comes the iTunes/movies linkup.
Although Apple's iTunes Music Store has sold more than 15 million digitized TV shows and videos (who would have guessed?), it has yet to begin selling feature-length movies.
Is this due technical challenges or the the film industry's piracy concerns?
Apparently delivering multi-gigabyte files presents difficulties in choosing file formats, bandwidth and picture and sound quality.
This brief from CEA SmartBriefs; read all about in at www.technologyreview.com.