In the "Why not?" category comes the iTunes/movies linkup.

Although Apple's iTunes Music Store has sold more than 15 million digitized TV shows and videos (who would have guessed?), it  has yet to begin selling feature-length movies.

Is this due technical challenges or the the film industry's piracy concerns?

Apparently delivering multi-gigabyte files presents difficulties in choosing file formats, bandwidth and picture and sound quality.

This brief from CEA SmartBriefs; read all about in at www.technologyreview.com.