Don't know why gadget companies want to open up their own unique stores, but Pioneer has opened its second U.S. retail store in Phoenix.

The 3,200 square-foot store showcases Pioneer's state-of-the-art products in a comfortable home environment with six vignettes, each featuring unique themes and different technologies, as well as a revamped mobile electronics section bringing an interactive shopping experience to customers.

Well, I guess I do know, but don't think that Pioneer ranks up their with Apple or Bose as a big draw.  

But maybe I'm wrong.  

Would you rather shop at an all-gadgets retailer like Best Buy or head to a unique manufacturer-only site?

Or are you comfortable doing both?