SIP Trunking - What You Don't Know Could Cost You!

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SIP Trunking - What You Don't Know Could Cost You!

SIP trunking is one of the best ways for businesses to save money on telecom costs, but it's not without its pitfalls, including: not all SIP trunking providers are created equal, latency / QoS issues, SLAs, and more. If you are the decision maker trusting your critical business phone calls it's perhaps easier to choose an expensive PRI over SIP trunks because you know it will work. It's like the old adage "No one ever got fired for buying IBM", which was later adopter by Cisco. The fear of choosing a SIP trunk, even if it saves hundreds of dollars may be too much for a decision maker to put their neck on the line if voice quality issues crop up.


TMC in conjunction with Sonus Networks is putting on one-day "Putting SIP to Work" seminars across the country. These one-day seminars teach businesses the advantages of SIP trunking while offering examples of how it differs from the widely used PRI (primary rate interface) trunking. Sonus Putting SIP to Work events have offered sessions which discuss why companies should switch to SIP technology, SIP architecture options, implementing a SIP migration strategy, and panel discussions which allow those in attendance to ask questions easily.

You don't have to put your head in the sand when it comes to SIP trunking and pay a premium for PRI trunks. Come to one of these sessions and talk with some real experts in SIP trunking that can help alleviate your fears and save your company money. SIP trunking even has some disaster recovery advantages over traditional analog and T1/PRI trunks.

You can check out the seminars here:

Here's some info on cities and dates to save you the click...

Dates & Registration Links:

• Dallas - May 9
• Boston - May 14
• Minneapolis - May 15
• Detroit - May 16
• Houston - May 21
• Scottsdale - May 22
• Los Angeles - May 23
• Atlanta - June 11
• Washington, D.C. - June 12
• Philadelphia - June 13


» 8 - 8:45 am: Registration & Networking Breakfast

» 8:45 - 9:00 am: Introduction [Presented by Sonus]

» 9:00 - 9:45 am: Outlook 2013: Trends and Technologies to Watch in Telecom [Presented by Phil Edholm]
The Outlook 2013: Trends and Technologies to Watch in Telecom session will focus on how the large IT megatrends of cloud computing, ubiquitous bandwidth and device growth are transforming the information industry and the Enterprise IT and Telecom environment. Discover the link between these changes and the massive growth in SIP and Lync deployment, increased mobility, and the need to re-think key elements of your communications strategy. Examine new ways to think of your organization and how to successfully plan for Unified Communications deployment. You will also get a sneak peek into emerging technologies that will make the next five years in telecom dramatically more transformational than the last ten years and how they change the walled garden approach to managing enterprise security and operations.

» 9:45 - 10:15 am: Save More / Do More with SIP – Now [Presented by Sonus]
Today, enterprise communication is disparate, ranging from UC and video to plain old PSTN. Each communication type has its own set of requirements. SIP unifies and enhances enterprise communication. SIP Trunking is a critical element of SIP based enterprise communication, offering significant benefits for both service providers and enterprises. SBC is an integral part of SIP Trunking and plays an important role in enabling SIP based enterprise communication. This session will explore the ROI benefits of SIP Trunking, and also help you understand the features and capabilities that an SBC must support for SIP Trunking.

» 10:15 - 10:30 am: Break

» 10:30 - 11:00 am: Lync Your Enterprise [Presented by Sonus]
When it comes to cutting-edge Unified Communications technology like Microsoft Lync, the choice of session border controllers (SBCs) is a critical one for both enterprises and the operators who service them. While SBC adoption rates continue to illustrate the value of this technology, not all SBCs are created equal. Decision-makers must carefully weigh factors such as real world session performance, robustness of features, resiliency, scalability and customization before choosing an SBC for their network. This session will help you evaluate an SBC appropriate for your Lync deployment and business needs as well as distinguish the differences between those that deliver superior performance and features.

» 11:00 am - 11:30 am: Moving to the Cloud: All or Nothing?
As companies strive to preserve cash, hosted and managed Unified Communications (UC) services continue to gain traction in the market. From audio and video conferencing solutions to virtual contact center offerings, enterprises today are turning to service providers and new cloud-based services for a wide range of IP communications needs. By leveraging the expertise and capital investments of an experienced service provider, enterprises can improve business agility while reducing Capital Expenses (CapEx) and Operating Expenses (OpEx) using private, public or hybrid cloud models.  This session will explore key considerations and opportunities for service providers and enterprises alike.    

» 11:30 am - 12:00 pm: Panel Discussion/Closing [Presented by Sonus & Contributing Speakers]

» 12:00 pm – 2:00 pm: Networking Lunch

To register, head over here.

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