Customer Service E-mail as a Marketing Tool

| Contact Center/CRM Views and Analysis

Customer Service E-mail as a Marketing Tool

Just wanted to call your attention to an article on TMCnet by our E-Mail Communications columnists Marilynne Rudick and Leslie O'Flanahan:

Customer Service E-Mail in a "Do Not Call" World 

It never ceases to amaze me that, with e-commerce 10 years old, companies still do an incredibly poor job of email customer service. Marilynne and Leslie make an additional point: In an environment where it's getting harder to get people to respond to email promotions, companies need to work extra hard to communicate well with those who actually want to hear from them.

AB -- 2/18/05

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