E-merchandising company Mercado today announced the launch of Mercado 4.0 – a solution the company is positioning as a "new generation of intelligent e-Commerce." According to the company, version 4.0 combines the best site search and navigation technologies with sophisticated merchandising and actionable reporting. It can provides e-commerce merchandising managers with the knowledge, tools and control that they need to immediately obtain maximum return on their online retail site.

Merchandising managers can deploy auto-ranking formulas that self optimize product ranking according to dynamic metrics such as inventory levels, conversion rates and product freshness. Mercado 4.0 automates the process of aggregating and analyzing data and affecting changes to e-commerce site behavior, helping save time and ensuring information is acted on according to a company’s formulas and merchandising campaigns.

For more info about Mercado and its version 4.0 solution, visit its Web site...www.mercado.com.

TES