Do Safe Driving and Vegas Go Together?

Jim Machi : Industry Insight
Jim Machi

Do Safe Driving and Vegas Go Together?

Luckily, yes, given the abundance of taxis out here. But even beyond that, the wireless industry is taking steps to ensure people don't text and drive, and Vegas was at the forefront of this during CTIA a couple of weeks ago. CTIA sponsored a "Safe Driving Pavilion" and since I figure I can always learn something, I went over there to check it out. While there were many little booths, I deduced two different types of schemes to keep drivers from texting and driving.
 
One type of scheme tries to decide if the texter is a driver or passenger by applying some kind of "rules." For instance, if there are a short number of characters and if the car is moving, it's probably a driver who's doing the texting. If so, the software refuses to send the text if it thinks you are texting and driving. Not exactly a hard science here! But if some company figures out the right kind of rules/formula that works pretty accurately, there might be a winner. I wonder if this will end up being just as dangerous as texting when cell phones start to fly out of car windows due to frustration. But seriously, this is a good initiative.
 
Another type of scheme understands you will text, but enables you to do it in a driver-friendly fashion. It uses speech-to-text and text-to-speech software to enable texting by speaking and vice-versa. This scheme is a "hands free assistant." Talking cars, at least high-end cars, are fairly commonplace so maybe this will work. I talked to a company called DIAL2DO. Using cloud computing, they have 25 phone numbers around the world that can do speech recognition.  In order to do this, you would just call the number and any texts you receive as well as texts you want to send are converted to spoken word. Interesting, but if you have to call the number, will it all take too long? Will people have patience?
 
Anyway, good initiatives and I'm glad I took the walk over there.


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