2012 Predictions! Oh No!

Jim Machi : Industry Insight
Jim Machi

2012 Predictions! Oh No!

It’s the time of year to make some predictions.

  1. 2012 will be year of interactivity.  What does that mean?  The increased penetration of smartphones worldwide, with worldwide 3G network buildout, will enable more mobile interactivity via social networking tools like Facebook and Skype instant messaging.  Additionally, in the enterprise, more people will use the collaboration tools such as “sharing.”  As such, more interactivity in communications will occur, as opposed to one way communications like email.
  2. If you buy into the above premise, then it will stand to reason that one way communications such as email and SMS will start to decrease.  Even the US Post Office is seeing a decline in its business since its peak in 2001 due to online communications methods and is considering moving to 4 day work weeks.
  3. As 3G networks build out around the world, we will see worldwide bandwidth constraint issues like we saw in the US when the iPhone came to AT&T.
  4. LTE will take the US by storm, at least in the areas LTE will be deployed.  This increased speed will also create new expectations for consumers since LTE very much delivers a wired broadband experience.  As such, consumers will demand the video they are consuming over LTE be of high quality.  We’ll see some issues in this regard pop up in 2012.
  5. Voice will continue to make money.  Let’s not forget that.  Even my kids are realizing it’s sometimes quicker and easier to actually talk.

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