The Premise Network, Part 3

Jim Machi : Industry Insight
Jim Machi

The Premise Network, Part 3

A few weeks ago, I explored how fast networks and cloud computing are impacting the Premise Network.  This week, the final blog of this series, let me explore some of the apps that could attach themselves to this kind of “new CPE” network.

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First of all, we see some movement of so-called “non-essential” apps to the cloud.  A typical one falling into this area is fax.  Fax is still utilized today, but maybe not in the same volume as 10 years ago.  Nonetheless, it’s still important to companies, but the IT departments may not want to support it. As such, it becomes a great candidate to move off premise to the cloud.

Given these are IP networks, High Definition (HD) Voice apps will surely pop up.   HD Voice uses wideband codecs to more accurately reproduce the human voice. The result is significantly more natural speech, and some early users liken it to “being in the same room” as the person on the other end of the phone.  HD Voice codecs are used in some Unified Communication Hubs, and they are making their way to some mobile networks as well, so we will hear more and more about HD Voice in the new CPE.

Conferencing is also a key application.  Many companies use an external conferencing company already.  We are also seeing that “new” enterprise productivity apps, such as video conferencing, would be good for the cloud and are not currently being implemented that way.  Other examples of new enterprise apps include video-enabled IVRs, social networking and mobile advertising.  You might find social networking surprising, but social networking is important to many businesses, especially businesses that market to consumers.  These types of applications were not really possible ten years ago, but they are being implemented now.

In short, the definition of CPE has radically changed due to fast networks and mobile devices.   It’s no longer a simple brick and mortar definition.  It’s all moving to cloud-based applications, even for telephony.  HD Voice is now being heard, and video is entering the picture as well – there are a great deal of possibilities for the future premise network.

How can Dialogic help you get to the “New Premise”?

Dialogic has been servicing enterprise customers since our inception almost 30 years ago.  We have innovated continuously as networks have evolved,  and we continue to do so.  We understand the enterprise, how to service our customers there, and we have a vision for where it is going.  This history of excellence is something you can count on.

Dialogic has products that can help you participate in this New Premise.  Our PowerMedia Media Server Software is virtualized and has the APIs to move you to a Cloud environment.  It also supports the new media that that the cloud will enable, such as video and HD Voice.  Remember that any value added service that’s connected to an HD Voice enabled network (such as Voice Mail or IVRs) should also be HD Voice enabled so you don’t lose that wideband capability, so having HD Voice in your media server is critical.

Dialogic also has an Enterprise SBC (E-SBC) that is architected as an enterprise border element.  It is a combined SBC and traditional Gateway so that you don’t need to buy two border elements for the enterprise. Given the continued existence of legacy equipment within the enterprise network, gateway functionality is critical. Co-locating the gateway function with the E-SBC not only allows for connectivity to all enterprise network equipment, legacy and IP, it provides the security required to protect the IP communication that has now expanded to the cloud.

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