Avaya Aura Launch - Leveraging SIP

Yesterday's big news here at VoiceCon Orlando 2009 was the launch of Avaya Aura, a new SIP-based architecture and strategy from Avaya that  "simplifies complex communications networks, reduces infrastructure costs and quickly delivers voice, video, messaging, presence, Web applications and more to employees anywhere."

As Kevin Kennedy, president and CEO, Avaya noted in both his keynote address and press materials:  "We've seen some organizations use SIP routing to reduce trunking costs by 20 percent to 60 percent. With this new architecture, for the first time, the way we communicate is defined by the applications and the user, not the network."

Bruce Mazza, Director of Branch Office Solutions and Alon Waks, Solutions and Product Marketing for Avaya gave me a quick tour and demo of the Remote Branch portion of the solution showing how branch offices leverage  AudioCodes MediaPack analog gateways to provide survivability in situations where the wide-area-network were to fail or become unavailable.

In addition to survivability, the AudioCodes MediaPack gateways can provide connectivity to analog phones, fax machines and other legacy devices in remote branches.

This announcement highlights one of my key strategic visions of the power of SIP, connecting diverse and distributed businesses together at far lower costs than using the PSTN to call inter-branch.  

I'll be joined by Bruce Mazza to discuss the new Avaya Aura strategy and branch office survivability in an upcoming webinar that I'll be hosting.  Click here to register for the event.