The news as of the first coffee this morning, and the music is Lou Reed's Coney Island Baby:
Aristocrat Technologies Australia has announced it has concluded negotiation and execution of a Software Development and Distribution Agreement with Tech Results, a Las Vegas-based company specializing in Customer Relationship Management (CRM) and Business Intelligence (BI) products for gambling companies.
The Agreement provides Aristocrat with a worldwide exclusive right for distribution of Tech Results products and "helps leapfrog Aristocrat's System 7000 Prime over their competition," Aristocrat officials say, adding that the deal "provides for combined development of some products to use Aristocrat's newest technologies as they become available to the market."
"We have been working together with them for some months in core markets like Australia and Macau, and have clearly seen the customer interest in the features their products add to our System 7000 Prime. The combined offering will be branded System 7000 Prime Enterprise," said Steve Parker, Group General Manager Sales, Marketing and R&D, Aristocrat.
Parker said Tech Results CRM and BI products have been running on Aristocrat Oasis in the gambling markets of North America for a number of years.
Lars Klander, President of Tech Results, said while the Macau market is "different, they too recognize the need for CRM and BI products as they continue to work towards maturity in the market."
The Tech Results family of applications includes products for comprehensive Customer Relationship Management, enterprise-wide Business Intelligence, promotions management, mobile player-interaction technology and more.
Ariel Blecher, President of Systems for Aristocrat, said customers will be able to use the CRM tools to "build a comprehensive, enterprise-wide view of their business, their customers, and their profitability."
On-demand CRM vendor Infusion Software has launched its newly designed and updated corporate Web site at www.infusionsoft.com
. The site underwent a major makeover in response to "supporting company growth resulting in an online information center that better promotes the Infusion CRM products and services," and "offers more resources to small business marketers," according to company officials.
The new site will "change the way people read and share information on CRM and small business," company officials promise.
David Lee, Vice President of Marketing and Sales for Infusion Software, said a major change was adding Web 2.0 applications such as RSS for news and blogs to the site, which is "completely integrated with Infusion CRM."
The site provides a live knowledge base where customers and prospects have access to product information, industry best practices, white papers, marketing Webinars, training, case studies and a wealth of company information.
Business tech vendor Omniture has announced that Samsung USA, a vendor of semiconductor, telecommunication and digital media technology, has selected Omniture to "drive a personalized Web experience for online visitors," according to Omniture officials.
Samsung officials say the firm wants Web analytics technology to consolidate its CRM applications and help understand customer trends and behaviors, so the company can ensure the products and content promoted on their Web site address consumers' interests.
"Samsung has a vast product line and Omniture will allow us to understand consumer behavior associated with each product," said Kris Narayanan, director of integrated marketing at Samsung USA.