SoftBrand’s New CRM Tools for Hotels, Denplan Selects Softlab, TMC Launches Call Center Jobs Channel

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David Sims
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SoftBrand’s New CRM Tools for Hotels, Denplan Selects Softlab, TMC Launches Call Center Jobs Channel

The news as of the first coffee this morning, and the music is The Kinks' Arthur:

SoftBrands, a vendor of enterprise application software, has introduced a new set of Customer Relationship Management (CRM) tools for hotels, which company officials say can be used to "centrally manage guest, travel agent and company profiles and communication across multiple properties."

Called Mosaik CRM, the applications join the existing Mosaik Business Intelligence decision support product. Mosaik CRM is marketed as a complete profile and customer relationship management product, including sales force automation, campaign management and loyalty program administration.

Mosaik CRM is closely integrated with SoftBrands Epitome .NET Property Management System and Core Central Reservation System. SoftBrands will sell, install and provide support for Mosaik CRM worldwide.

SoftBrands' Mosaik CRM is the result of a partnership between SoftBrands and Serenata Intraware AG, a Munich-based hospitality technology provider with experience in hotel CRM. Built on the Microsoft .Net architecture, Serenata NetHotel currently manages over 30 million profiles.

Steve Van Tassel, senior vice president and general manager, SoftBrands Hospitality, said the idea behind basing the offerings on the NetHotel suite from Serenata was to "build from a robust, scalable system provided by a proven partner."

Denplan, a member of the Global AXA Group, has selected Softlab to implement CDC Pivotal CRM "as a mechanism for improving marketing performance and support consultants in helping dentists develop their practice," according to Denplan officials.

"As a trusted advisor, Softlab helped us select a product that can support our business objectives to maintain client retention rates and improve our market share," said Phil Metcalfe, Head of IT at Denplan. The group made the investment on the back of the growing popularity of private dental care payment plans and investment in new products and services to dentists.

"Using CDC Pivotal CRM, Denplan will now be able to map and consolidate dentist needs in one place," said Richard Earle, Client Services Director at Softlab.

SpringCM, a vendor of on-demand document management and workflow products, has announced it has been selected by Stratus Technologies to deliver a contract lifecycle management system. The SpringCM Contract Accelerator for enables Stratus'' sales teams to "collaborate, to share best practices and to streamline contract negotiation and approval processes," according to SpringCM officials.

Stratus Technologies is hired to help ensure the continuous availability of information systems. Stratus's contract negotiation and new partner application processes were hampered by time-consuming manual steps that made optimal sales performance difficult to achieve, company officials say. With 20 to 40 contracts in process at any given time, sales teams had difficulty identifying which ones needed the most urgent attention.

Stratus determined that a document management system with integration would be the most cost-effective way to get the functionality it needed. In addition to automated workflow and document management, the ideal system needed to allow users to access the system through the familiar Microsoft Office interface, to ease adoption for users in the finance and legal departments who were not users.

"We needed a product that would help us streamline the process of getting from draft to final contracts and to prioritize opportunities, especially at quarter end," says Steve Parker, senior business development manager for Stratus.

"Organizations are looking for alternatives to traditional and often cost-prohibitive contract lifecycle management systems," says Dan Carmel, chief executive officer for SpringCM, adding "we provide value by combining data from SpringCM and the CRM system to help sales managers focus their efforts where revenue potential is greatest."

First Coffee's very own Technology Marketing Corporation has announced that the Call Center Jobs channel, sponsored by, has been launched as the latest addition to the TMCnet channel program.

The channel "promotes effective call center job recruitment" products and includes an overview of's services, according to TMC officials. Visitors can also find resources such as feature articles and industry news. The channel can be found at:

TMCnet's channels are micro-targeted information portals where readers can find topic-specific news, articles, feature stories and product reviews. TMCnet has created over 100 channels covering topics in the IP Communications, VoIP, IP telephony, CRM, call center and information technology industries.

Michael R. Maffei, President & CEO of, said TMCnet's "credibility and expertise in driving traffic" are expected to "reinforce our branding and distinguish as the call center jobs market leader." launched on May 1st, 2007. The Phase One release will be followed by three additional phases over the next 6-12 months. CallCenterClassifieds is a subsidiary of the BrandonWayne Group, based in Nashville.

TMC officials say the site will not only provide job listings, but in the will continue to add an extensive array of additional services and programs for both job seekers and employers over the next 6-12 months.

Certicom Corp. has announced that Vaultus Mobile Technologies has licensed Certicom's Elliptic Curve Cryptography technology to ensure the Vaultus Mobile Application Platform's security for mobile users.

This contract is an expansion of an existing agreement between the two companies that dates back to 2000, when Vaultus licensed Certicom's ECC technology to provide security for its Mobile Sales/Customer Relationship Management (CRM) and other mobile products for BlackBerry and Windows CE devices.

With the new agreement, Vaultus will extend its ECC license with Certicom to include Vaultus applications on BlackBerry, Symbian and Windows Mobile operating systems.

By implementing Certicom's Security Builder Crypto in VMAP, Vaultus is offering secure access to their enterprise applications, data and processes via BlackBerry, Symbian or Windows Mobile devices. Security Builder is a cryptography product optimized for small code size and includes a range of current and legacy algorithms for resource-constrained mobile devices.

Arvind Goyal, Chief Technology Officer at Vaultus, said his company has worked with Certicom over the years "because their comprehensive cryptographic suite allows us to select the features we need for our latest mobile applications.", a vendor of on-demand Lead Management products, has announced that Ben Peterson has become the third member of the Board of Advisors.

David Elkington, CEO of, said Peterson "has been of great help to us even before officially joining our board."

Peterson was the founder and CEO of the online dating firm MingleMatch, bootstrapping his company which was acquired by publicly-held Spark Networks in 2005. He has expertise in online subscription models, advertising models, and social networking.

Prior to MingleMatch, Mr. Peterson was Senior Vice President of Business Development and Online Advertising Sales for (what is now Omniture), and co-founder of Allegiance Technologies.

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