GrammaTech's Zairns, Sigma's Weissman, Voice Broadcast Center, Online CRM

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GrammaTech's Zairns, Sigma's Weissman, Voice Broadcast Center, Online CRM

Recently TMC CEO Rich Tehrani interviewed the VP of Products for GrammaTech, Mark Zarins. The company, a spinoff of Cornell University founded by a couple professors, specializes in software development, with their niche being static analysis tools, source code analysis tools.
 
One of the company's products is Code Sonar, a tool that analyzes code, identifies common programming defects. Tehrani noted that of all the various defects a programmer could make, what are the ones it detects?
 
Zarins said it doesn't work with design errors, but picks up things like memory leaks or buffer overruns, "what we would consider kind of generic programming defects that would bring down the application or crash the system, it can identify a set of those."
 
We have users using Code Sonar to identify problems that can lead to serious vulnerabilities too, he said, noting that buffer overruns can lend themselves to malicious attacks.
 
Read more here.

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Recently Michael Weissman, vice president of corporate marketing for Sigma Designs, sat down for an interview with TMC's CEO, Rich Tehrani. The company is a semiconductor company, it makes chips used in IPTV, for media processing and in set top boxes, among other uses. "We have post-processing home processing chips for home theater," he said, as well as chips for home automation and control.
 
Addressing different segments of the market he said they're all doing well, IPTV is a growing market globally, and they're the leading supplier of media processors for services such as Netflix and YouTube.
 
The media processors are positioned to do well in the 3-D explosion you're seeing, he said, noting some firsts with 3-D broadcasts of cricket in India and the World Cup in France. "All of the segments of the business are really gorwing really well," Weissman noted, adding that the economic environment "hasn't slowed things a lot. We haven't seen any drop-off in sales, but it's hard to predict what our sales could have been. We didn't see a massive downturn, maybe we didn't see the explosive growth we would have."
 
Read more here.

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The new NOVO 1 Contact Center in southeast Holland, Michigan is set to open in early September.
 
About 15 people have been fielding calls since mid-July, company officials say, adding that "NOVO 1 provides call center operations for industries including health care, insurance, utilities, retail and finance. The Texas-based firm projects 125 jobs within the first year at the Holland center that has a capacity for more than 300."
 
NOVO 1 officials say the Holland area has a "dynamic workforce and a great business location," citing a recent survey "ranking the area second in the nation in sense of well-being," according to an article in the Holland Sentinel, which added "when you want your contact center agents to share a smile over the phone, there is no better place."
 
The contact center received a $1.4 million in equipment and renovations funded in part by a $1 million Community Development Block Grant, the Sentinel says, adding that NOVO 1 "also got a 100 percent tax break on those improvements worth a projected $115,800 in tax savings over nine years."
 
Read more here.

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Recently Umberto Milletti, founder and CEO, InsideView, posted some thoughts on CRM magazine regarding a successful CRM application. The entire post is well worth reading, a summary follows:
 
Much to the disappointment of the many companies who have invested in CRM, it often hasn't lived up to the massive productivity gains expected across the customer-facing organization, especially for sales. Nor has CRM delivered on its ultimate promise of "synchronizing" the business processes between two key stakeholders: the sales professional and the target buyer.
This is where the CRM application economy can help transform CRM into the true business-productivity platform it should be. But three key things to keep in mind.
 
Easy Intelligence. Applying Maslov's hierarchy of needs to business, organizing and automating processes are essential first steps for successful CRM. But while workflow automation can bring in much-needed efficiencies, it will not make customer-facing teams more effective in engaging with those customers. To complicate matters further, buyer expectations are changing dramatically.
 
Read more here.
 
 


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