According to a new report by market research firm the NPD Group, there is "a large and untapped market" for devices that offer connected capabilities and the digital content played on those devices.
Russ Crupnick, vice president and senior entertainment analyst for NPD, said "what we learned in our research is that while some people already experience the world in a connected way, most do not."
Hard to imagine any sector of the digital content or devices market being virgin, pristine wilderness, untapped in some way, but evidently that's the case. According to NPD's report, as the industry grows consumers are beginning to access a broader array of content and services, and they are doing so from more devices.
Mitel, which sells unified communications software, has announced that it will provide the IP Telephony System for the 2010 Ryder Cup, taking place Oct. 1 to 3, at the Celtic Manor Resort in Wales.
"The Ryder Cup's quick build up and tear down make it a unique challenge," said Graham Bevington, EMEA managing director of Mitel. "The technology has to be ready to go, perform flawlessly, and connect many locations and functions." Indeed, in order to pack hunt Tiger Woods across the course as if he's the only golfer in existence, quick communications are essential.
Mitel's solution supports onsite event staff, media, and hospitality facilities across the site. Not like there'll be any undue coverage of Tiger Woods at this year's event, of course, but it never hurts to be prepared. There might be a couple non-golf questions asked of him, even.
Mitel officials say they've delivered "a real-time visual application to provide all handset users with player score updates on the Mitel 5360 IP Phones throughout the venue." This custom scoreboard application for the 2010 Ryder Cup will be deployed on all of the 5360 IP phones at the event allowing users to view match scoring on a large color touch screen, for those individuals who just can't get on with their day not knowing if Steve Stricker's at par or two under by the 14th hole.
Lesley Hansen, group marketing director, TeleWare plc, recently noted that "many market sectors can reap benefits of recording calls, such as for staff training, spotting troublesome calls before they escalate, ensuring accuracy of data collected and tracking customer and call center activities."
Among the general benefits of call recording Hansen enumerated are that is reduces the risk of misinterpreting information from business calls, helps resolve disputes on a fair basis, meets compliance requirements, even when using a mobile phone, provides peace of mind, enhances understanding of the customer experience and helps identify staff training needs.
Cost justification is a concern, however. Hansen said one possible solution could be support staff working from home, as "no remote recording equipment is needed removing the high costs of purchase, installation and management associated with dedicated traditional call recording solutions means that call recording can be cost effective for a small numbers of users."
If you're on the go, or a small business, the addition of technologies such as WiFi and the 3G means it's much easier to integrate VoIP technology into your business plans.
So says industry observer Adriana Barnes, who writes that owners of small businesses and sole proprietorships "who can appreciate and then implement the idea of using mobile VoIP with their existing VoIP service should devise the most efficient and cost effective plan for its implementation."
The planning part -- "before the implementation of a mobile VoIP call center" -- is "crucial," Barnes says, "as it involves visualizing all the business needs and proposed business processes beforehand."
If as a result, Barnes says, the mobile VoIP call center system is integrated with the existing VoIP, "this will not only increase employee productivity and motivation but it will also increase the business revenue as now the employees would never miss any sales call even when they are out of the office."