Boost Mobile, which works on the no-contract wireless industry side of the street, unveiled its latest campaign, featuring a 20-foot tall giant who, in the words of company officials, “is having a rough time dealing with his stature.”
It’s in the service of promoting Boost Mobile $50 Monthly Unlimited with Shrinkage. The storyline is that while this can't shrink all of the challenges associated with being a giant in a normal sized world, “it can shrink the monthly payments on a no-contract unlimited plan available on the NationwideSprint Network with on-time payments.”
And who better to convey that message than a 20-foot giant?
"Like our Giant, we've all wished we could shrink something, especially cell phone payments," said Caralene Robinson, director-Brand and Marketing communications, Boost Mobile. "With Boost's Shrinkage plan the longer you stay, the less you pay. Our customers, big or small, can watch their monthly payment shrink from $50 to as low as $35/month by simply making 18 on-time payments."
Read more here.
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Nuance Communications announced that their technology now powers the voice search capabilities on the new Price Check IVR app by Amazon, for iPhone.
Using the same core voice technology found in the Dragon Dictation and Dragon Search apps “downloaded by millions of mobile consumers worldwide,” Nuance officials say, “Price Check by Amazon lets users simply speak the name of any product when they are shopping to receive instant prices for that item onAmazon.com.”
Customers can also use the app to scan a barcode, snap a picture or type a product name to return product matches and pricing from Amazon.com and its other online merchants.
"Price Check by Amazon demonstrates the power and efficiency that Nuance's voice technology brings to the mobile shopping experience," said Michael Thompson, senior vice president and general manager of Nuance Mobile, in a press release. "We've optimized and tuned our voice search technology specifically for mobile e-commerce applications, enabling developers like Amazon to offer consumers a way to find information on products and services anytime."
Read more here.
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Industry insider Steve Chirokas recently offered some idea on some different options for personalizing customer care available today:
Following are some of the more commonly deployed categories of personalization applicable for telephony-based customer care today:
Caller ID. Identifying the caller via ANI (Automatic Number Identification) lookup provides name and address information. Although basic in nature, identifying the caller via an automated confirmation dialog vs. transferring to an agent for Q&A helps to reduce handle time and needless questions. Some level of personalization is also possible, such as automated routing rules that transfer to agents located in the same geography.
Caller attributes. Other caller attributes can be assigned via integration to corporate databases. Intelligence such as identifying the caller AND the specific product they most recently purchased (without asking questions) offers the ability to immediately route the call to agents familiar with that product. Similar personalized call handling can be achieved without integration to disparate corporate systems.
Read more here.
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From Singapore comes news that Plantronics has expanded its family of GameCom headsets for the Xbox 360 with GameCom X40.
The new Plantronics GameCom X40, according to company officials, is "a corded headset that features a close-ear design and 40mm speakers for an exceptional stereo sound."
The company engineered the new GameCom products “to give gamers what value most in a great headset: outstanding audio performance, plug-and-play simplicity and comfortable designs," said Matt Miller, senior director of Entertainment Products for Plantronics, in a press release. "The mix of wireless stereo and corded products also gives consumers more choices, so they can find a solution that meets their individual preference and style."
The GameCom X40, company officials said, “eliminates cumbersome in-line controls by placing separate volume and audio control buttons on the ear pods. The headset is extremely lightweight and the specially designed cushioned earpods and headband redistribute pressure for long wearing comfort. The GameCom X40 also features a concealed mic-boom that easily tucks into the headband when not in use.”
Read more here.
