Finally it seems like somebody in the PC business besides Apple has grabbed the idea that style matters -- the message is in the medium, so to speak ...

Dell's smallest, most personalized and most environmentally responsible consumer PC, the Studio Hybrid, launched today; that's it in the photo at left.

Available immediately at www.dell.com/hybrid, the PC's new unique shape and size can be personalized with six optional, external jewel-toned color or bamboo sleeves.

Dell also unveiled two new Inspiron PCs, including the Inspiron 13, a sleek and stylish sub $800 13-inch laptop perfect for students heading back to school, available starting next week at Wal-Mart. (So much for that much ballyhooed direct model.)

The Inspiron 518 desktop, available immediately at www.dell.com, is designed for everyday family multi-media activities, like catching up on favorite TV shows via the Internet, playing online games and storing and accessing music playlists and digital images. 

See what else is new here by checking out the Dell press release.