In a classic publicity stunt, EchoStar Communications has persuaded the town of Clark, Texas, to legally change its name to DISH.  In return, every household household within the city limits will receive DISH Network's satellite TV service for free, including America’s Top 60 programming package for 10 years, free standard installation and a free digital video recorder satellite TV receiver.

Clark Town Commissioners voted to rename the town Tuesday evening at a packed town hall meeting.  Clark, first incorporated as a town in 2000, is located 25 miles north of Ft. Worth and has a population of 125 (avid TV viewers I would image).  Town signs will be changed to reflect the town’s new identity, including the signs at the town hall, the town entrance and all of the city limit signs.

DISH is the first city to agree to the "DISH City Makeover," part of recent re-branding efforts and a new advertising campaign trumpeting “Better TV for All.” from DISH Networks.

The bad jokes can begin now ...