CBS's new video-on-demand deal with Comcast and General Motors ushers in a new, compelling concept in video on demand: digital cable subscribers can receive prime time TV shows for free.
Starting today, cable viewers in Philadelphia, Baltimore, Chicago and Detroit will be able to watch “Survivor Finale” and “Survivor Reunion” at no charge because General Motors will be the sole sponsor.
The shows, which will include commercials, will appear on video on demand a day after they air over broadcast TV, and run until August 31.
Earlier this year, CBS offered such prime time shows as “Amazing Race” and “CSI: Crime Scene Investigation” through Comcast's VOD for 99 cents each.
