Drag-and-drop Conference Calls = OCS 2007 Success?

I was just checking out Rich's impressions of the Microsoft UC launch since he was actually there in the audience to gauge the audience's reactions. Rich writes, "Perhaps the most memorable moment about the event so far other than the dry ice smoke and blaring guitar at the start of the day is the fact the audience actually clapped when they saw how a conference call can be initiated with a simple mouse click."
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\nI too picked up on this strong audience reaction to the simple mouse-click and drag-and-drop conferencing ability. (I was streaming the video of the UC launch.)  As CTO and as a former IT Manager, I also speak from experience that no matter how many times I trained a sales person how to make a conference call, they would simply forget the next day because it's too complicated to remember. (no offense my fellow sales co-workers!)
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\nIt's surprising that TMC has covered this conferencing usability issue since 1996 when TMC launched CTI Magazine, a magazine dedicated to covering the integration of the computer and the telephone (hence CTI - Computer Telephony Integration) and how CTI would make using the phone much easier to use by leveraging the computer's user interface (UI).
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\nIn fact, all of TMC's publications, including Internet Telephony Magazine and Customer Interaction Solutions have been espousing the need for a "better phone" that leverages the computer with its more powerful and flexible UI. Well, it only took 11 years, but it appears Microsoft may have finally gotten it right with Microsoft Office Live Communications Server 2007 (OCS 2007).
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\nLooks like one of Microsoft OCS 2007's major selling points might be that FINALLY sales people can initiate a conference call without pestering IT staff. Glory be!