Now Cingular is getting into the music business?

If I'm reading the Wall Street Journal correctly (and I usually do), then Cingular is joining the fray with Verizon and its V Cast music service to give the iPod a run for its money.

Unfortunately, the phone companies (or "wireless service providers") seemingly face a never-ending uphill battle to make their cell phones into cool, practical MP3 players that anyone wants to use.  (What is it about that iPod anyway?)

Maybe Cingular's partnership with Napster, Yahoo Music and eMusic will make this turn out different?

Once again, we the gadget consuming population will vote with our wallets (nice ramp up to Election Day, eh?)