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| Get Lex Verizon's Smallville Sweepstakes |
In any event, I was watching Smallville last night and saw the "Get Lex" Verizon Smallville Sweepstakes. Basically, the Verizon/Smallville sweepstakes rules are as follows:
Smallville's
secrets can soon be yours!
Watch Wednesday, February 23rd, 8/7c and tell us Lex's email password for your chance to win a walk-on role in the Smallville 2005 season premiere!
Verizon Wireless customers, you can break into Lex Luthor's email account!
On Wednesday, February 23, 8/7c watch the Smallville episode, "Sacred" to get Lex's password. Then send the password as a text message to the shortcode 438539 ("GET LEX") from your Verizon Wireless mobile phone.
You'll be logged in to receive Lex's emails directly to your Verizon Wireless phone. You will also be automatically entered for a chance to win a walk-on role in the Smallville 2005 season premiere!
When you're connected to Verizon Wireless you're always tapped in!
I have to say, this is a very interesting new way of building customer loyalty. Of course, I'm not that much of a Smallville fan to switch from my Sprint cellphone to Verizon just to play this sweepstakes, but I'm sure there are some teenager Smallville fanatics that might. Actually, this is just the first gauntlet thrown down by Verizon - if this sweepstakes is successful and Verizon does it again with other popular TV shows and the other cell phone companies don't follow, then it may give Verizon the "cool" and "hip" edge to help get the valuable teenage demographic.
