With such television makers as Samsung and Panasonic unveiling flat-screen sets that are capable of displaying 3-D content, the format is widely considered the next leap forward in TV technology.So far, 3-D programming has been about stunts and gimmicks rather than an earnest play to engage viewers on a deeper level. With growing competition from other media, however, it may be time for the television industry to push forward with 3-D.
The technological advances are the necessary foundation that network programmers need before they invest more in 3-D.
As consumers invest in televisions that can handle 3-D content -- either over-the-air or through Blu-ray players -- networks in turn will have an incentive to invest in both producing and broadcasting content in 3-D.
More at TVWeek.com.
