As I blogged about last week, today is the day that all new products with digital television receivers – including TVs, video recorders, set-top boxes and media center PCs with tuners built into the motherboard – must incorporate parental control capabilities with a new "open" version of the V Chip -- v.gis.

Like its older brother, the new chip is a device that enables televisions to filter content so that inappropriate material is not seen. The owner of the box himself or herself decides what is viewable and what is not -- the ultimate remote control.