The Hispanic Marketplace
January 2, 2008
According to a new study called Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior commissioned by the DMA (Direct Marketing Association), the U.S. has the fifth-largest Spanish speaking population in the world.The report also highlights some interesting facts about this potential market:
- Major cities in the Southern U.S. have seen the most dramatic Hispanic population growth;
- Over one-third of Hispanic households earn over $50,000 per year; and
- Hispanic-American's purchasing power currently exceeds $700 billion and is expected to reach $1 trillion by 2008.
You can find out more about the new report at www.the-dma.org/bookstore
TES
Related Tags: Hispanic, hispanic, speaking
- Related Entries
Listed below are links to sites that reference The Hispanic Marketplace:
Trackback Pings
TrackBack URL for The Hispanic Marketplace:
http://blog.tmcnet.com/mt3/t.fcgi/34478