CRM Junkyard TMC

'Rio-style' Customer Feedback

September 29, 2005

A few typical abilities in the field of CRM solutions, in relation with customer service: analytics, reporting and surveys, etc.

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Customer service solutions providers better make sure these aforementioned features are totally effective; yes, make sure service-seeking consumers and customers have the option to voice their thoughts w/r/t service experience, because you really don’t want your clients to be receiving “Rio-style” customer feedback (as reported yesterday by Reuters):

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Consumer feedback, Rio style...�

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An angry passenger on a crammed bus in the Brazilian city of Rio de Janeiro set the vehicle ablaze after it broke down and the driver ordered everyone off.

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The bus stopped with a boiling radiator in the poor Campo Grande neighborhood Monday and the driver told passengers it would not complete its route, a fire department official said Tuesday.

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One passenger returned with a bottle of alcohol, sprayed it inside the bus and set it alight, ignoring a fare collector who was still inside.

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The fare collector jumped out just in time to avoid the fire but the blaze destroyed the bus and also damaged nearby electricity and telephone wires.

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Police were searching for the arsonist, who fled.

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Residents of Rio's slums sometimes torch buses to protest police killings of innocent people during raids against drug gangs. But police said this case was different.

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"It was just one furious, stressed out passenger," a police officer said.



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