Patrick Barnard
Group Managing Editor, TMCnet

May 2011

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Interactive Intelligence's 'Interactions 2011' Attracts Record Attendance

I just wrapped up Day Two of Interactive Intelligence's annual user's forum, Interactions 2011, and I must say this event keeps getting better every year -- and I've covered it now three years in a row. This year's User's Forum reportedly attracted a record crowd of nearly 700 attendees -- that's double from last year's event which attracted about 350. I think one reason attendance keeps going up is because the quality of the sessions keeps improving every year plus there are other ways that Interactive Intelligence demonstrates its commitment to its customers through this educational and entertaining event. Besides being an ideal launching pad for the introduction of new products, the three-day event offers in-depth educational sessions designed to help Interactive Intelligence customers make better and more effective use of the company’s products, including its flagship all-software, all-IP contact center platform, Customer Interaction Center -- version 4.0 of which is due out next month. It also provides users with networking opportunities, so that they can learn from each other -- as well as the opportunity to talk with Interactive’s top software developers, support engineers, product management team and technical sales consultants. It also gives attendee's a chance to provide feedback directly to Interactive Intelligence about its products and support -- and this is a company that really listens to its customers. Because Interactive Intelligence has widened its offerings as a contact center solutions provider in the past two years, with the acquisitions of accounts receivable management solutions provider Latitude Software and insurance solutions provider Acrosoft, the User Forum is also becoming more diverse in nature, not just in terms of the the make-up of the sessions being offered but also the professionals its attracts. For example the Forum now features sessions geared specifically for companies operating in the Accounts Receivable Management (debt collections) and Insurance industries, which means some of the sessions tend to be more industry-focused.