Zomma Mohiuddin, executive director of PTCL, shares the excitement of Pakistan's first IPTV service in the form of smartPTCL. Watch and listen on one of my video Google galleries. (I recorded this during ITCN Asia 2008 where I was also a speaker.)
What is IPTV? Find out at http://en.wikipeda.org/wiki/IPtv. The most exciting benefit to me is the interactivity. Straight from Wiki... "An IP-based platform also allows significant opportunities to make the TV viewing experience more interactive and personalized. The supplier may, for example, include an interactive program guide that allows viewers to search for content by title or actor's name, or a picture-in-picture functionality that allows them to "channel surf" without leaving the program they're watching. Viewers may be able to look up a player's stats while watching a sports game, or control the camera angle. They also may be able to access photos or music from their PC on their television, use a wireless phone to schedule a recording of their favorite show, or even adjust parental controls so their child can watch a documentary for a school report, while they're away from home.
Note that this is all possible, to some degree, with existing digital terrestrial, satellite and cable networks in tandem with modern set top boxes."