Google Enables Business to Add Subscribers in Search Listing

Suzanne Bowen

37 yrs in telecom, teaching, blog & grant writing, biz development, marketing, & PR. Favorite moments in life involve time w/ family & friends, networking, IP communications industry verticals & horizontals, running, traveling, foreign languages

Monetizing IP Communications

| 1. "Focusing your life solely on making a buck shows a certain poverty of ambition..." Barack Obama ..... 2. "One of the sad signs of our times is that we have demonized those who produce, subsidized those who refuse to produce, and canonized those who complain." By Thomas Sowell

Google Enables Business to Add Subscribers in Search Listing

August 2, 2012

May not be news to everyone, but I was browsing for new running gear, and I think this is cool that Google search can enable businesses and consumers who opt in. Businesses and consumers can enter their email address and zip code to subscribe to special deals and news.

This ad format enables advertisers to include an email subscription option in ads. It was first made available in early mid-December 2011. In fact, from what I've heard, the email subscription feature was first tested by Google in partnership with Honda. Imagine the number of email addresses of interested parties you have the potential to collect.