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Privacy, Anti-Trust Concerns Spark FTC Investigation of Google-DoubleClick Deal

May 30, 2007

The Federal Trade Commission  is investigating Google Inc.'s proposed $3.1 billion purchase of online advertising agency DoubleClick Inc.,

The New York Times reports the investigation has been ongoing since Friday, and has been sparked by concerns over the implications for anti-competitive practices as well as privacy issues.

Privacy groups, including the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) are on record against the transaction. Back on April 20 they filed a complaint with the FTC  asking that the FTC not approve the merger until  Google would ensure users' privacy by deleting information that could identify an individual user once that user ends his or her session with a Google site.

On the antitrust side of things, the FTC also appears to be concerned that after such a merger, other online companies would have difficulty competing against the then-constituted online ad giant.




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