Award Every Year or No Award At All

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Award Every Year or No Award At All

So what's worse than not having an award to show your superior product or service? Having an award from 2004... and none since. 
 
I went to a car dealership to get my car serviced. Hanging on the wall was a certificate of excellence from 2004. Impressive in 2004, I grant you.  I looked around the wall to see if there were any more recent awards and did not find any. My thought was, well, are they no longer providing excellent service? Where's the 2007 Mark of Excellence? What about 2008? I guess they're slackin!
 
I think what's worse than not showing any award is displaying an award that is dated back several years. Of course the best case scenario would be to line the wall with an award for every year, 2004, 2005, 2006, 2007, and 2008. Now I'm impressed.
 
As it turned out, their service did indeed fail in my book. I was told that I could pick up my car after hours and it would be in front with the keys in it. I arrived and the car was not there. I went in and the only person I could find told me the service people went home and he couldn't help. My car was in the garage on the lift. Now I see why they haven't had an award since 2004.
 
Jan Pierret
 

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