Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Call Center CRM

Targus Expects Strong Growth For 2007

January 22, 2007

TARGUSinfo, which provides both lists and what it calls on-demand lead verification, today issued a release that the company "anticipates another year of 'meteoric gains' for the affiliate marketing industry and is poised to help these companies with a solution that scales easily with their explosive growth."

Why?

Overall Internet advertising is expected to grow by 13.4 percent in 2007, according to the Interactive Advertising Bureau, and affiliate marketing – the generation of sales and leads through advertising on others’ sites – is positioned to take on an even larger role within the expansion of the overall advertising market.

“I think we can expect another year of meteoric gains for affiliate marketing,” says Shawn Collins, the co-founder of the Affiliate Summit and one of the industry’s foremost experts. Collins also notes that 2005-06 holiday spending growth was 26 percent, and he expects affiliate programs to also increase with this uptick.

“The biggest challenge in the coming year for affiliate marketing is for the positive forces in the industry to dispose of the garbage in the space, including using better lead verification from the likes of TARGUSinfo,” Collins says.




Teleperformance Makes German Acquisition

January 19, 2007

Teleperformance SA and United Internet AG have signed a share purchase agreement relating to the acquisition by Teleperformance of 100 percent of the shares of twenty4help Knowledge Service AG, a European provider of technical support and help desk services.

twenty4help is the current European leading company in technical support and help desk with a consolidated turnover of more than 100 million euros. The company operates in European countries such as Germany, the Netherlands, the UK, Sweden, Spain, Poland and the Czech Republic and offers technical support in 22 languages.

At the closing date, the acquisition will be paid in cash by Teleperformance for a consideration of approx 85 million euros. According to Teleperformance, the operation is the first step of its 2007 external growth plan.

New GM for Onyx

January 17, 2007

Accent Reduction

November 28, 2006

Reverse Telemarketing

November 21, 2006

Paper Customer Service

November 17, 2006

Here's an interesting response I received to my November "Last Call" column, which can be read here: http://www.tmcnet.com/call-center/1106/cis-last-call-1106.htm.

#1 fan here.  You really got wound up on this Nov. issue's Last Call.  Whew.  I can't disagree with you. 

3,000 Miles From Your Burger

November 14, 2006

Burger King Parody

October 26, 2006

Saving Customers

October 25, 2006

Mobile CRM

October 12, 2006

What's mobile CRM? Basically, any high-quality customer management you can perform while not nailed to your chair. The American workforce is increasingly mobile (and we have the devices to prove it!) If both your customers and your employees are mobile, your CRM had better be light on its feet, as well.

Join me next Tuesday (October 17th) at 2:00 pm EST for a Webinar entitled, "Increase Sales Productivity and Revenue with Mobile CRM." The event is sponsored by Sage Software.

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