Call avoidance saves money and bolsters revenue by reducing contact handling costs and by improving customer satisfaction and retention by tackling their issues head on before they become problems. Outbound messaging and notification, which will be covered in the April issue of Customer Interaction Solutions is one technique. Another, and much more effective, is discovering and preventing the problems and issues that prompted the calls in the first place. In the spirit of aiding the already beleaguered airline industry and its roster of many fine people still working for it, including in contact centers, here is a great opportunity to practice call avoidance: flush into the 'blue ice' chamber consideration of charging customers to use in-flight toilets that was raised last week by Irish deep-discount carrier Ryanair.