One of the highest 'time/ROI' communications products TMC has is our Webinars. I've moderated quite a few of them over the past year.

From my behind the scenes seat, preparing and giving the intros, working with the presenters and equally if not more importantly fielding the questions from the attendees/participants I've found every one worth while.

The topics and discussions have led to more than one article and have enriched many others. Some of the subjects covered are still generating heat and interest many months later.

Here are three Webinars coming up over the next two weeks that promises to be in this league: in timely information, knowledge, and insight:

* Selling in Tough Times: Increasing Your Sales Productivity, Not Costs (April 22, 2pm ET). Presenter: Martin Schneider, Director of Product Marketing, SugarCRM

This event focuses on doing more with less, and on how new Web-based solutions written to commercial open source software can help firms do just that. The applications discussed identify leads, segment customer bases for targeted marketing, and use Web 2.0 technologies to leverage more data and build customer relationships.

* E-LOAN's $2M Annual Payback with Speech Analytics (April 23, 1pm ET). Presenter: Michael Miller, VP Customer Care, E-LOAN

This webinar, sponsored by Utopy, is an instructive case study of how E-LOAN, a subsidiary of Banco Popular NA, has seen a 41 percent improvement in sales conversion and a $2M increase in incremental revenue annually by applying speech analytics. E-LOAN used this tool to identify the contributing factors to successful sales conversions and determine the skills that differentiate the top from the bottom performers and to fine-tune the sales process and the training program. The financial services firm also used it to coach and measure the effectiveness of the training on agent performance and to recruit and evaluate new agents.

* 5 Ways To Stop The Flow Of Money Out Of Your Contact Center (April 28, 2pm ET). Presenters: Elizabeth Herrell, Forrester Analyst and Steve Pollock, TuVox Founder

This webinar will provide timely tips on helping contact centers cope with customers calling while both revenues and budgets are down, putting them in a squeeze. The event will explore ways to dramatically reduce service costs without compromising quality and how next-generation IVR has changed the way customers are engaged. It will also examine new market research and customer service techniques.

Check and clear your schedules and register today!