Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

Lead Generation

Rich Tehrani's SEO and Online Community Interview

March 25, 2011

TMC's CEO Rich Tehrani was recently interviewed by Peter Radizeski who in addition to being a TMC Blogger is an expert on the telecom channel and a sought out social media and marketing consultant.

In this interview, Rich discusses how companies can maximize their SEO initiatives through TMC's Online Community product. He also provides a video of him being interviewed by Paul Ritter of Interactive Media Strategies regarding online community building and how TMC builds targeted audiences on-demand via specific content and sophisticated, proprietary content-management systems.

Check out the podcast here, or read Rich's blog entry on the experience.

Want to learn more about TMC's Online Communities? Contact Anna Ritchie. 

Building a Trustworthy Brand With an Online Community

March 26, 2011

From the recent Podcast, “No One Buys Without Trust”: Linking Thought Leadership & Branding to Sales through Online Communities.

Listen to the full Podcast Here.   

Rich Tehrani, CEO of TMCnet, recently sat down with Peter Radizeski of RAD-INFO for the second installment of their Online Communities Podcast series.  

Tweet Wrestling and a Quirky Competition as Online Community Boosters

June 24, 2011

At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting?

That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few companies who spoke about their experiences developing, deploying and measuring effective social media campaigns.  And the more case studies I heard, the further I realized how similar companies of all sizes are when dealing with online marketing and social media, as the questions echoed what we at TMC hear from our clients regularly: What works best?

The Risky Business of Online Lead Generation and Advertising

October 4, 2011

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources available to do the work.

So the biggest ticket item for marketers is also the biggest challenge. No surprise here. As marketers struggle to navigate the new world of online lead gen and advertising, more and more are turning to social media and online communities to help them not only build brand awareness, but nurture and capture those prospects who visit their sites.

Online Lead Generation Podcast- Branding: A Profitable Undertaking

October 18, 2011

During the third installment of the online marketing Podcast series, hosted by Rich Tehrani (CEO, TMC) and Peter Radizeski (RAD-INFO, Inc.), the topic du jour was online lead generation and advertising: Two interrelated but very different battles marketers must fight day-in and day-out .

You can listen to the complete Podcast here, which features insights on how marketers aren’t spending enough time, or budget, on proper branding initiative, even though it’s one of the most important things a company can invest in. By building trust with your target audience, your sales efforts will see radical improvement as people don’t buy from companies they don’t trust.

Consistency is another vital component of online marketing and lead gen discussed during the Podcast, and also covered by TMCnet Managing Editor Juliana Kenny in a recent article about the event.

B2B vs. B2C Marketing: Where Passion and Practicality Collide?

October 28, 2011

In a recent webinar, Navigating the New World of Online Lead Generation and Advertising, experts Rich Tehrani (CEO, TMCnet) and Jon Miller (Co-Founder, Marketo) discussed some challenges companies currently face with promoting their brand and boosting sales online. In addition, they make some insightful distinctions between what activities work best for B2B versus B2C brands during the Q&A portion of the event. Here are some highlights from their responses:

Q:  “Do you draw distinction between B2B and B2C marketing?