Dont you love marketing terms!!!
Hey folks, in my on-going series of blogs covering Seven Core Principles of Open Communications, I thought it best to start with a recap of the first four principles we have covered thus far. Our first four principles have covered the following
- Unified Communications
- IT Based Communication
- Fixed Mobile Convenience
- Business Process Integration
The 5th principle is a bit of a marketing term on one hand but has some very real and lasting implications for customers on the other hand. There is no other component of a communications platform that can make or break its success like the user experience. An easy to use, intuitive interface can mean rapid end user uptake and ensure customer loyalty for a long time.