Of course we are all very excited about all of Apple's announcements yesterday, like iTunes 7.0, its movie downloads and ways to get them from the computer to the TV, but where's the Apple cell phone?

If you remember "I want my MTV" from the early days of the music video channel, then it's time to pick up a new slogan -- "I want my Apple cell phone."

(Or is it "I want my iPhone"?).