This blog entry was posted by Ed Margulies, Senior Director, Multichannel Platforms at Oracle. Margulies is a telecommunications architect, usability expert, inventor, and the author of 17 books on telecommunications, contact centers and service automation. The views expressed in this blog are Margulies' and do not necessarily reflect the views of Oracle.
Human Factors Meets Self Service
Communications as a Service offers not only an opportunity to leverage network infrastructure for your basic communications needs, but often provides an outlet customer self service.
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