Salesforce.com today announced that it will begin directly offering what it calls the next generation of mobile applications with AppExchange Mobile, through the company's acquisition of Sendia Corporation for $15 million in cash. Salesforce.com will be able to combine its AppExchange on-demand platform with existing mobile technology from Sendia and "mobile-enable" more than 60 on-demand applications that are currently available on the AppExchange, according to the company. Using AppExchange Mobile, all current and future AppExchange partners will be able to quickly and easily extend their on-demand applications to any mobile device with no extra development cost or complexity.
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