Why Treat Contact Center (and Other Service) Employees Well In Tough Times

| Contact Center/CRM Views and Analysis

Why Treat Contact Center (and Other Service) Employees Well In Tough Times

Ask anyone who works in the service sector: contact centers, hospitality, retail, and transportation especially, the one thing besides lousy supervisors and managers that drives them up the wall and that is wild scheduling--days, times, even locations worked changed on a moment's notice--resulting in fewer hours and less income.

Too often employees apply for and are hired for jobs that employers tell them will pay X for a given number of hours: 20-30-40/week. What happens though is that many of these 'hours' become 'on call' i.e. they have to be 'Janey or Jimmy on the spot' but they don't get paid.

These practices, often undertaken (you guessed it, by incompetent supervisors and managers) wreak havoc on workers' lives, especially in today's tough economy where both pay, and the money for job-related clothing and transportation, and for child care expenses are tight.

Staff can't afford to waste these outlays to go in for an eight-hour shift only to be told to go home after four or even two hours. They have little leeway, being at the bottom of society's pecking order, to get doctor's appointments changed or find alternative child care when their boss suddenly calls them in. Yet because they are poorly paid they have little choice except to pull their hairs out and pray.

So why should contact centers and other employers care? After all it is a difficult economy, business is scarce, and costs have to be tightly managed, which means only having workers on the clock when they need them.

Here's why: turnover and quality. It costs money to hire and train staff and productivity is lost--and customer retention and revenues can drop--until the newcomers are brought up to speed, when they can deliver the same if not better performance compared with those who have left.

More seriously, employers could be risking long and annoying queues and rushed service that really drives scarce customers--and their spending--elsewhere.

Why because what is happening on the employees' side is that the workers are taking on multiple jobs to make ends meet. If their 'principal' boss calls them in because a colleague is 'out sick' (like applying for another job) and they're not home, and no one else can come in, the roster falls short. The employees' reactions when they see the voicemails or texts is "tough tomatoes, pal."

Here's another consequence: any actual or perceived violation of laws and regulations--be fudging on payroll, blocked exits or loose wires, mouse droppings in the cafeteria, racial and/or sexual harassment--and your outfit will have a series of unwelcome visitors. When someone feels their back is against the wall and they may be going down, what is to stop them from taking they believe is responsible with them?

Employees aren't worried anymore about references. HR departments don't require them because they know their absence or presence on applications means nothing because people b.s. and of what goes on good and bad in workplaces. More seriously someone/some outfit can get sued for negative comments, and who needs to justify spending for lawyers for such HR matters? All employers are allowed to say therefore are the equivalents of 'name, rank, and serial number'.

And when the economy truly bounces back with new jobs well, it doesn't take a seasoned observer to predict what is going to happen next. Especially in contact centers where staff churn is rampant even slowdowns because of the job stress and the confining lab-rat-like/monitored-up-the tailfeathers environment.

Is there a solution? Yes. And that is for employers to pay for the hours promised. Suck it up. No on-call. No cutbacks. No 'we've decided to make this job temporary'. No games with benefits.

You hire someone for 20 hours a week at $10/hour you allocate for that. Period. Can't afford to do that? Then you don't know how to forecast and budget and therefore you shouldn't be in business.

Employees are like any other expense. If you don't pay the bills you won't get the service. No money? No voice/data, power, roof, or the people under them.

Having said that, and on the positive said there are a good many companies, including contact centers that do treat their people well. They get the message that in the service business your employees are your principal investment because it is they that interfaces with the end-customers i.e. the one who give you money. And, not surprisingly, these outfits have strong balance sheets, enabled by productivity-and-revenue enhancing loyalty.

The choice is clear: emulate these outfits and succeed. Toy with the people who work for you and fail.


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